CCSI Cork Crowncap Database - Brewer/Bottler
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 Brewer/bottler #11693 | | | | | | | | | | | Extra info | "Glucozade" was invented by William Walker Hunter in 1927 in Newcastle; Hunter had taken over the business of pharmacist William Owen. Hunter sold the product to the Beecham Group in 1938 and it was eventually renamed Lucozade.
In 1953, a factory for the production of Lucozade products was opened in Brentford, west London, which, until 2004, had an iconic sign seen on the side of the M4 motorway (now in Gunnersbury Park Museum).
Lucozade originally was available in only one variety, which was effervescent with a distinctive sweet citric flavour. It was sold in a glass bottle with a yellow cellophane wrap until 1983, when it was re-branded as an energy drink to remove the brand's associations with illness. The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy". The glass bottle was replaced by a plastic (polyethylene terephthalate (PET)) one. After the re-branding, UK sales tripled to almost £75 million between 1984 and 1989.
In 1989, the Beecham Group and SmithKline Beckman merged to form SmithKline Beecham, and in 2000 SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline (GSK).[16] In 2013, GSK put Ribena and Lucozade up for sale. Suntory, a Japanese holding company, bought the brands in September for £1.35 billion. At the time of the sale, the product was manufactured in England at the Royal Forest Factory in Coleford, Gloucestershire, in the Forest of Dean. |
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