 Brewer/bottler #1201 | | | Name | National NuGrape Company |
| | Address | Use for all pre-1968 NuGrape, Sun Crest, NuIcy, Five Points, Plantation Punch and 2 Way products where local bottler is not shown.
Use for all Kickapoo crowns when the local bottler in not shown. |
| | | | | | | | Extra info | NuGrape is a brand of grape-flavored soda pop. The NuGrape Company of America began in Atlanta in 1921 (168-170 Peters Street) as a soft drink company. It was an innovator in the 1920s by bottling its own drinks, now a standard in the beverage industry. In 1906, John James Mangham and a fellow pharmacist discovered the formula for NuGrape in Breman, GA. The NuGrape brand was first bottled in 1921 and Nu- Icy flavors appeared on the market shortly after. In 1922, licensing rights were sold to the Olla Bottling Works in Olla, Louisiana where it was made and distributed for many years. The National NuGrape Company of Atlanta, Georgia, was founded in April 1933 to continue the sale of these product's to the nation's soft drink bottlers. The National NuGrape Company building (794 Ralph McGill Blvd), built in 1937, served as the national headquarters for more than 600 bottlers of NuGrape around the country and housed the advertising office and home laboratory for the company. The syrup was also made here and stored in 50-gallon oak barrels. The Sun Crest line was added in 1938. The National Nugrape Company used the building from 1937 to 1971 when it was sold to Ryco Printing Company.
In 1965, the National NuGrape Company introduced Kickapoo Joy Juice, a product based on Al Capp's Li'l Abner comic strip. All three brands were acquired in 1968 by The Moxie Company (renamed Moxie-Monarch-NuGrape Company and later Monarch Beverage Company) In .1970, Moxie-Monarch-NuGrape discontinued domestic U.S. sales of Kickapoo Joy Juice.
In 1999, NuGrape and the Nesbitt's line of carbonated drinks were acquired from Monarch Beverage Company in Atlanta by Big Red, Ltd. of Waco, Texas under its North American Beverages Products division, which also included Nesbitt's. The National NuGrape building still exists in Atlanta at 794 Ralph McGill Blvd., but is not open to the public.
Today, NuGrape is usually found in parts of the southeast United States. Specifically, it is sold in parts of Georgia, North Carolina, South Carolina, northwest Alabama, and the eastern half of Tennessee. NuGrape is almost impossible to find for sale west or north of Murfreesboro, Tennessee. However, NuGrape is bottled and distributed in central Kentucky by the Ale-8-1 Bottling Company of Winchester, KY, and in the Pacific Northwest by Orca Beverage Company of Mukilteo, Washington.
It is most commonly available in small, novelty candy stores as well as independent grocery stores, available in bottles (glass or plastic) or cans. In recent years, Cracker Barrel restaurants have begun selling NuGrape, by the individual bottle and in six-packs. It is available at World Market stores.
Poor's Industrial Section
1931
FOUND INSIDE – PAGE 2428
NU GRAPE COMPANY OF AMERICA ( Affiliated with Mavis Bottling Company of America ) History Incorporated in Delaware . ... Owns the Atlanta Nu Grape Bot- tling Company , which is a separate corporation , and also the NuIcy Company . |
| | | | | | | Other names used for this Brewer/bottler | | Name 1 | NuGrape Company of America |
| | | Name 2 | NuGrape-Red Rock Bottling Co. |
| | | Name 3 | Liberty Beverages, Inc. |
| | Extra info | Use of all USA Wynola crowns if the local bottler is not known. |
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