CCSI Cork Crowncap Database - Brewer/Bottler
|
 Brewer/bottler #1410 | | | Name | The Shasta Water Company |
| | | City | Shasta Springs, San Francisco, Sacramento, Los Angeles and Seattle |
| | State/Province | California |
| | | Type | Water Source/Bottler |
| | | | Extra info | Shasta began as The Mt. Shasta Mineral Spring Company, founded by Thomas Hall in 1899 at the base of Mt. Shasta, California. In 1928, the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling to nine locations from Porland to Los Angeles. Water from Shasta Springs, CA was carbonated and bottled by the Shasta Water Company in San Francisco, Sacramento, Los Angeles and Seattle
In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.
Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low-calorie (i.e., “diet”) soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels.
By the 1960s, Shasta was a well-known brand of sodas and mixers in most of the western United States and parts of the Southwest. During the 1960s, Shasta was purchased by Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of soft drinks.
Crocker-Langley San Francisco Directory
1909
FOUND INSIDE – PAGE 1896
Mt Shasta Mineral Spring Co., 6th and Brannan |
| | | | | | | Other names used for this Brewer/bottler | | Name 1 | The Mt. Shasta Mineral Spring Company |
| | | | | | | | | | | | | | | | | | | | |
|