CCSI Cork Crowncap Database - Brewer/Bottler
|
 Brewer/bottler #201 | | | Name | N.V. Phoenix Brouwerij |
| | | | | | | | | Extra info | In 1873 a new brewery was built in Amersfoort , under the name, Amersfoortsche Beiersch-Bier-Brouwerij. In 1891 the brewery was taken over by Coets de Bosson and the name was changed to Phoenix Brouwerij Coets de Bosson. The Phoenix name was retained even when the brewery was acquired in 1894 by the Meursing family , continuing under the name, Phoenix Brouwerij H. Meursing & Co . In 1904, the brewery became a corporation under the name, Phoenix Brouwerij en Ijsfabriek N.V.
After 1912 the "Phoenix Trading Company Ltd." was established, and the brewery in 1917 placed the non-alcoholic beer "Malto" on the market. Eight years later, the brewery began bottling the beer with bottle caps. In the thirties of the last century was the designer for all advertisements of the brewery waw the famous graphic designer, Nicolaas Petrus de Koo.
In 1953, Phoenix took over all of export brands from Van Vollenhoven (eg Falcon).
In 1961, the Phoenix Brewery entered into a contract with Albert Heijn for the production of a private label beer brand for the retail chain, a contract that would stand until 1969. In 1960, the brewery became part of the ZHB and Verenigde Nederlandse Brouwerijen d'Oranjeboom and merged with the company with headquarters in Rotterdam. In 1967, Oranjeboom , as the company is known for short, took over the British Allied Breweries that the Drie Hoefijzers in Breda already owned. The Phoenix brewery in Amersfoort closed three years later, in 1970. The following year the building of the brewery was demolished.
Despite the demolition of the brewery, the name "Phoenix" continued to exist. When the Dutch branch of the Allied Breweries was acquired in 1995 by the Belgian beer company Interbrew , the "Phoenix" brand also moved along. The brand is currently still exists as an export brand of United Dutch Breweries .
In 2007, the Phoenix brand came back to Amersfoort market initiated by two enthusiastic beer lovers, Evert van der Linde and Onno Kleefkens. Under Cloverleaf Amersfoort VOF brought both the Phoenix and the Clover brand regional market, both the crown and the labels on the bottles were based on the designs of the NP Koo. In 2010 the initiative was continued by Onno Kleefkens called Phetradico beers from Highland . This is an acronym for Phoenix Trading Company, a historical name that was also used by the Phoenix Brewery for export. Phetradico Beers spent as brewery tenant small beer, bottle and barrel, to the local market. In 2014 ended Phetradico Beers are activities. |
| | | | | | | Other names used for this Brewer/bottler | | Name 1 | Klaver Holland Brewery |
| | | Name 2 | Phoenix Bierbrouwerij |
| | | Name 3 | Phoenix Trading Company Ltd. |
| | Extra info | Name used in 1930s |
| | | | | | | | | | | | | | | |
|