CCSI Cork Crowncap Database - Brewer/Bottler
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 Brewer/bottler #2446 | | | Name | Brouwerij De Drie Hoefijzers |
| | | | State/Province | Noord Brabant |
| | | | | | Extra info | The brewery was founded in 1538 by Hendric van den Corput as Den Boom. In 1628 the brewery was renamed to De Drie Hoefijzers (The Three Horseshoes,) After several sold, they came in 1807 in the hands of Johan Smits Nicolaes . His grandson Henricus Franciscus Maria Smits (1842-1890) married on September 9, 1863 Philomena Maria Coletta Petronella Waesberghe (1837-1901), allowing the company name F. Smits came Waesberghe. In 1887 was the present Ceresstraat built a new brewery that grew into one of the most important in the Netherlands.
The logo of Smits Waesberghe disappeared late 30s of the 20th century to make way for the Three Horseshoes logo.
In 1968 merged the brewery with the Rotterdam brewery Oranjeboom . The company fell under the Dutch branch of the British Allied Breweries and had the name: United Breweries Breda-Rotterdam BV. The Breda brewery now went Oranjeboom lager brewing. At this time, The Breda group, headed by Messrs F. Smits van Waesberghe and J. Steinz, brewed some 10 % of Dutch beer ("Breda") in its Breda and Arcen breweries, with sales concentrated in the south of the country. About 30 % of its turnover comes from its sparkling and non -alcoholic drinks interests (Royal Crown Cola, Almdudler and Secoco under licence from the American group, Royal Crown Cola Co, Columbus, Georgia - see No 459), and it also controls a number of other firms in the same sector, LIMONADEFABRIEKEN SPARKS NV, Breda, which in 1964 took over the interests of DE GROENE STIP NV, Haarlen (licensee of the Los Angeles firm, Green Spot Co.
In 1973 was replaced by Oranjeboom Skol . However, this was not a success. Therefore, was about 1980 again used the brand name Orange tree. On 5 april 1993 the name of the brewery was changed back Oranjeboom Bierbrouwerij BV.
On 6 February 1995 the Belgian group took Interbrew United Breweries on as Allied was no longer interested in continental breweries. This company later Inbev called, moved production to brewery Dommelsch and from Belgian breweries. On 29 May 2004 the brewery Oranjeboom was closed in Breda. This is also at the expense of the company museum The Fust, which in 1996 was still redeveloped. The brewery complex was largely demolished and the museum was closed. The old office is a listed building and industrial heritage .
On the grounds of the brewery from 2007 - 2012 built a new residential area that also Three Horseshoes hot.
The original name "De Drij Hoefijsers" was derived from the neighbouring blacksmith's house pub, where horsemen drank Van den Kieboom's beer while waiting for their horses to be shod. Outside the forge a sign was hung, portraying three horseshoes, being the sign for a blacksmith in those times. The same sign has been retained to the present day and is still depicted on the 3 Hoefijzers and 3 Horses packaging |
| | | | | | | Other names used for this Brewer/bottler | | Name 1 | The Three Horse-Shoes Brewery Ltd. |
| | | Name 2 | United Breweries Breda-Rotterdam BV. |
| | | Name 3 | Royal Crown Bottling Co. (Breda, Noord-Brabant) |
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