| Extra info | Founded in 1632 by Peter Descrolier. The Klein-Schwechat brewery was destroyed several times and still often changed its owners until the October 22, 1796 when it was bought by Franz Anton Dreher , Bräumeister of k. k. imperial capital Vienna'
Dreher son Anton Dreher took over in 1837 Subsequently, Dreher brewing empire eventually extended through acquisitions of existing breweries in the entire monarchy Austro-Hungarian from. These included Michelob brewery in Saaz, acquired in 1859, the brewery quarry (founded in 1854) in Budapest, acquired in 1862, and the Trieste brewery acquired in 1869.
established.
After the death of Anton Dreher in 1863, his son Anton Dreher junior took over the company of the Schwechat brewery and turned it in 1905 in the Anton Dreher breweries limited company (Anton Drehers Brauereien Aktiengesellschaft). Given the early 20th century mutually growing competition with the brewery St. Marx of Adolf Ignaz Mautner von Markhof and the brewery Simmering his father Meichl took place in 1913, the merger of the three breweries (Brauereien Schwechat, St. Marx, Simmering – Dreher, Mautner, Meichl AG) to become Vereinigte Brauereien Schwechat,( United Breweries AG), St 1921. After the death of Anton Dreher Jr., was testamentary disposition his then eight-year-old grandson Oskar Dreher sole heir and the Heir of the House Dreher determined and rotator eldest son Anton Eugen Dreher (1871-1925) President of the Vereinigten Brauereien AG.. After his death, the leadership of the Beer Group was taken over by a relative Anton Eugen Dreher, who still sold in the same year it closed but shares of the brewery in its entirety to a consortium of banks. Responsible was the Schoellerbank , which was thereby rendered for several years a major shareholder of the company and Richard Schoeller its vice-president. With the in the February 25, 1926 Abbazia occurring death of twelve-year Oskar extinguished the Austrian line of the Dreher family.
1927 and 1928 followed the acquisitions of Hütteldorfer brewery-Aktiengesellschaft, the brewery Jedlesee and the brewery Waidhofen . 1935 acquired the family Mautner Markhof the share package of the last heir of the family Dreher and then held the majority of shares of the company. A year later, the United Breweries AG merged with the brewery St. Georg.
Because of the shortage of raw materials during the Second World War only 2.4 grädiges lager is brewed, which was popularly known as "Breuerschwitz". In the last year of the war yet, 1945 the Schwechat brewery was largely destroyed. 12-grädiges lager was brewed again for the first time on 1 September 1945th Under the direction of Manfred Mautner Markhof sen. (1903-1981), the reconstruction of the brewery began.
In 1949, his son joined Manfred "MMM" Mautner Markhof jun. (1927 to 2008) in the brewery Schwechat and was appointed to the Board 1957th
In the early 1950s, the takeover of Nussdorf brewery, 1955 Hopfenperle brand was reactivated. As a trademark the brewery the stylized white glass was in 1963 "as a timeless, classic symbol of the brand Schwechater" done in a white circle on a red background, which should be a "glass full swing". It was also the advertising icon for many years at the bottom of the steel mast of opened in 1964 in Vienna Danube Tower was mounted. This is not least because the Schwechat brewery - in addition to the central savings bank , whose logo was mounted above the Schwechater logos on the mast - minority owner of the Danube tower and been about today Schwechater owner Brau Union is still. With the sinking of the "foundation stone certificate" in the floor of the entrance area to have been a bottle "Schwechater Gold" here.
The brewery has been controlled by Brau-AG since ~1964 |
|