| Extra info | The July 28, 1876 arriving in Lima in the steam from Cotopaxi Chile Augusta Thompson and his 5 grown children born in Argentina: Agnes, Amalia, Rodolfo Alejandro, Alberto and Arminda Barton Thompson. Rodolfo John Barton Wild, the father of the family, joins them in December of that year. Barton was born in Montevideo in 1834 and his wife in Buenos Aires in 1843, both of English parents who migrated to the Rio de la Plata in the early decades of the nineteenth century.
Rodolfo Barton was an apothecary by profession and have continued studies in England. In 1863 already contained a guide to English merchants in Buenos Aires as having a pharmacy on the street Defender 45. Causes that moved him to emigrate to Peru or if he had been previously unknown in this country. The fact is that Barton setbacks through history and through his own effort founded a successful bottling company and becomes the head of a large Peruvian family.
In 1878 Barton install "Purity", a small factory syrups and carbonated water that originally ran in The Rufus Street 163, today the first block of Jiron Huanta in the Barrios Altos. "Purity" is essentially a family business. All companies that succeeded "Purity" despite growth have kept the same spirit at least until 1991 when the family business away from soda. For many years several generations of the family have gone through Barton "Purity" or derived or associated companies. The soft drinks business has been a major point of support for the development of the Barton family in Peru.
In 1879 the Pacific War, a war between Peru and Chile which significantly affected the entire social and economic fabric of the country begins. Barton takes the side of the receiving country and are memorable acts of solidarity with the Peruvian troops, as apothecary, providing them with medicines and relief to the injured. Despite the hard panorama during the war that lasted for several years, the business of Barton continued. Abreast of the latest scientific advances in Europe Barton knew the then new methods of pasteurization for sterilizing fluids. In a city that to this day retains low standards in the quality of drinking water is easy to imagine that the water available in those days was even less reliable. Overcoming conflict tense scene and turns that he lived to the Barton family in Peru in the late nineteenth century, the products of "Purity" found early acceptance not only for novelty, but above all to ensure the health of consumers.
In the mid-1880s "Purity" moving to the Chacritas street located south of the city, called years later shred Tipuani-present street Manuel Cuadros-, next to the Palace of Justice, where he remained for the rest of his story.
Rodolfo John Barton Wild dies February 19, 1891 in Chicla, then a Central Railway station recently built by an English consortium. There had come in search of better weather to alleviate ailments suffered asthma. So far it is not clear where he was buried (*).
Barton had 4 children most in Peru, Hortensia, Mary Augusta, Leopoldo and Lucy. His nine children inherit the company. His son Alberto takes a break from his studies to work for 3 years in the factory. The corporation lies with the older brother, Rodolfo Alejandro, who nevertheless complications arising from their political affinities is forced to leave the country in 1905. Given the social structure of the time women were never directly involved in the business . The children of Rodolfo Barton Wilde were transferring its stake in the company to two of his brothers, Leopold and Albert, who were divided equally among the shareholders. Alberto, except for three years spent there at first, had no active participation as it was devoted entirely to his scientific activities. Rodolfo Alejandro And when he returned from exile and returned no more to work in the factory. It is from 1905 that Leopoldo Barton Thompson takes the address of the business.
Leopoldo Barton 1920 was initiated a reform plan revamping concepts and procedures bottling carbonated water and acquiring new English machinery. For 1926, upon completion of its 50th anniversary, "Purity" is the latest South American soft drink bottling plant. New containers became popular and plate metal was introduced, crown cap.
Based on the family tradition founded by Rodolfo John Barton and the prestige of Dr. Alberto Barton Thompson in the field of bacteriology, the products of "Purity" is advertised as "made under the principles of integrated aseptic beverage Barton" . These years are the "Toni Kola", the "Premier Ginger Ale", the "Spring Water" and "Water Polo", some of the eight new brands that included sweet drinks, mineral water and ginger ales. No doubt the flagship product of the family business was "Pasteurina" apparent tribute to the memory of Pasteur wise. Pasteurina was like drinking distilled water. It was in large pots and a huge system like a still. Doctors recommend that patients take Pasteurina or Toni Kola, it was healthier than drinking the potable water from Lima.
By 1930 Barton Augusto Gonzalez, the young son of Dr. Alberto Barton Thompson went to work at the firm. Augusto Barton who took the initiative to get the franchise of Coca-Cola in Peru contacting the head office in the United States. In 1936 travels to Atlanta and on his return brings not only the technical knowledge to prepare the drink, but all the necessary inputs and even a representative of the Coca-Cola that accompanied it. The business and financial part was subsequently developed by Leopoldo Barton Thompson as co-owner and manager of "Purity" principal. Then begins the rapid replacement of the English machinery for new American machinery. In late December of that year the first bottle of Coca-Cola in South America is packed in the plant "Purity". On 1 January 1937 the New Year festival of San Isidro Country Club in the official presentation of the new drink is made Lima society.
Just in 1936 entering the return of "Purity" two members of the Barton, Lucas and Henry Barton Ruiz family, both children of Rodolfo Barton Thompson, who will be associated for many years to tasks in line ³ production n "Purity".
After its introduction to the public Coca-Cola is an immediate success in Peru. The drink is packaged for 11 years in the "Purity", from 1936 to 1947. 2 February 1947 is "The Coca-Cola Bottling Company SA Lima Ltda", under the direction of Leopoldo Barton Thompson, and then the construction of the Colonial Avenue plant over an area of ??10,730 m2 which opened in 1949 with the presence of senior management of American parent starts, and continues today in the same place.
In 1945 went to work in the management of the company Alberto Ulloa Elias, first husband of Consuelo Barton Hinojosa, only daughter of Leopoldo Barton Thompson. Ulloa imposes a new style that is not hosted in the same way by everyone. Barton Enrique Ruiz, then head of production temporarily left the company from 1950 to 1953, and before that in 1946 Augusto González Barton had left "Purity" to found his own bottling plant in Pueblo, Indo Quina.
In 1950 Alberto Barton Thompson dies. His heirs transferred the majority of its shares to Leopoldo Barton Thompson. who is almost as sole owner. Meanwhile Indo Quina thrives by with his own line of sodas. With time working there and Rolly Percy Barton González, and Hugo Ruju, husband of Rosa Elena Barton González. On the death of Augustus Barton in 1973 his wife Maria Elena González Williams and her children inherited Indo Quina.
In 1956 Leopoldo Barton Thompson dies. Sara Hinojosa, his widow, and Consuelo Barton Hinojosa later, their daughter, taking the direction of the company in a time when it was not yet customary for women to assume such positions. They change the name of the company to "Leopoldo Barton Lima Bottling Company", a name that remained until 1991. During this period, James, Leopold, Beatrice Barton and Luis Ramirez, sons of Henry Barton Ruiz, who was still in "Purity" represent the fourth generation of the Barton family working in the family business.
In 1991 for the first time since arriving in Lima Rodolfo Barton Wild 115 years ago, the Barton family business is moving away from soda. Whereas economic market expectations featuring Consuelo Barton transferred its stake in the company to Picasso Michell and gentlemen, it is then that the company takes the name of "Bottling Lima SA". Brands and original products of "Purity" still surviving, as Pasteurina, are abandoned.
In January 1995 Bottling Lima SA, Purity SA, Indo Quina SA and SA Discofasa fuse, forming Bottling Latinoamericana SA, or "ELSA". In November 1997 ELSA was acquired by British company Inchcape producing a new fusion bottling North and South. In 1999 Inchcape sold its stake in Chilean firm ELSA Embonor SA In February of that year a joint venture between Coca-Cola and Inca Kola remembers optimizing the marketing of the two leading soft drink in Peru. In 2004 Corporación José R. Lindley, CJRL, another ancient Peruvian company with English roots and creator of Inca Kola, acquired the entire share that the company had in ELSA Embonor SA. CJRL is the face that the company currently has Rodolfo Barton Wilde founded back in 1878. A single member of the Barton family still a shareholder.
(*) The date and circumstances of death of Rodolfo Barton Wild have not yet been verified |
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