CCSI Cork Crowncap Database - Brewer/Bottler
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 Brewer/bottler #6607 | | | | | | | | | | | Extra info | The company Nutrexpa was established in 1940 in the neighborhood of Gracia, in Barcelona through a partnership between Jose Ignacio Ferrero Cabanach and Jose Maria Ventura Mallofré. Its first products were levadura Gloria, flan Gloria, Crem Cao, Miel de la Granja San Francisco and in 1946 began marketing cocoa powder Cola Cao , its flagship product. The company so widely promoted through a song on the radio " I am that one negrito of tropical Africa ..." ( 1946 . ), which became very popular.
Nutrexpa continued to promote their products through advertising campaigns on television and sports sponsorships, which allowed him to gain fame in the Spanish market. In the 1970s it diversified its offering with the purchase of the manufacturer of soluble cocoa Phoscao ( 1962 ) and the biscuit gerundense Galletas Paja, with which it is introduced into the industrial bakery sector and market launches Phoskitos brands.
Its expansion abroad began in 1980 , when he began to manufacture and sell Cola Cao in Chile . GDP expanded by other states in South America and came to Poland , Russia and China . In that country the product, called Gao Le Gao, has a market share of 60% compared to its competitors, and is distributed in more than 20,000 stores.
The acquisitions and diversification continued in 1986 with the purchase of Central Lechera Palentina, and in 1988 with pâté La Piara , established in Manlleu . In 2002 he bought Nutella Dutch group Unilever . In 2009 he bought the SOS Group division cookies Cuétara . |
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