CCSI Cork Crowncap Database - Brewer/Bottler
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 Brewer/bottler #6618 | | | Name | Piet de Gruyter & Zn. N.V. |
| | | | State/Province | Noord Brabant |
| | | | | | Extra info | Piet de Gruyter (1795-1867) began in 1818 in 's-Hertogenbosch at a fry mill, a plant processing of legumes , seeds, and grains. When his son Louis (1833-1911) took over the company, was started roasting coffee (beans), called roasting . The clientele consisted mainly of farmers in the area of 's-Hertogenbosch.
At the end of the 19th century was added a chain of stores to the industry. The company De Gruyter was interim came into the hands of a third generation: the sons Lambert (1873-1951) and Jacques (1875-1950).
An important element in sales policy was giving 10% discount on presentation of receipts. The De Gruyter slogan is ushered And better value and ten percent, only de Gruyter. This loyal customers were rewarded and one had an additional means of controlling the branch chiefs. Because De Gruyter were only sold own brand products gross prices still do not compare to those of others. In 1913 in the Netherlands is the 44th store open, most of which were located in the four major cities.
The compartmentalized Netherlands was the shop of Catholics, Protestants chose to include Albert Heijn . The depillarization these ratios were loosened.edit ]
In the sixties reached De Gruyter group its peak. 'S-Hertogenbosch were already large production plants occur. The group had food shops scattered throughout the country.
The downturn came when De Gruyter the transition to the modern supermarket missed completely. The company long maintained its own brand and store concept. The Unilever -concern tried De Gruyter a saving hand to stabbing. But the transition to a modern supermarket business came too late.
In 1971 it was taken over by SHV Holdings NV , which a few years earlier with the self-service wholesaler Makro had started, the distressed about De Gruyter. In that year, De Gruyter reported a loss of 40 million guilders (18 million euros ). Five years later, the remaining parts of De Gruyter in the hands of the retail chain Spar . The shops of De Gruyter are then gradually disappeared from the scene, as are the shops of the Vana and Simon de Wit. |
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