| Extra info | Established by Don José Pijuán Ventura in 1880. The aforementioned factory was then located in the house marked by number 143 ¼ on Calle de los Pobres. In the hallway of the aforementioned building, the entrepreneur Don José, had the most modern bottling machines of the time installed, and launched the Registered Factory Trademark with the name of "La Moderna" to the city market.
The good acceptance of those bottled Pijuán Refreshments , a true novelty for the city of that time, made the business flourish, which they soon forced to expand, this time to the corner of Candelaria (today Independencia) and the Callejón de San José or Cuerno.
A little later, it would occupy space right on Calle Mayor, in front of the Plaza de Armas, on the current sidewalk that goes from Calle Cristo to Martí, right in the place where, already in the forties of the twentieth century, an establishment was located of music and furniture, owned by Mr. Cabaña, right next to the then well-known Agrarian League Society.
At the beginning of the 90's of the 19th century, the original factory was part of other businesses of the aforementioned family, which included, in addition to the initial Factory, a Food Store and a Liquor Store, which by then was already producing the very famous Ron Pijuán, born thanks to the recipe of Don Ramón, brother of the aforementioned Don José. From the aforementioned drink , the term apijuanarse , or apijuanado , would derive at the time , with which it clearly alluded to those who propagated with the aforementioned liquor in the struggles of Bacchus.
By 1892, all the family businesses were concentrated in house number 45 on Calle de las Mercedes on the corner of San Esteban, and branches were soon opened in the towns of Nuevitas and Ciego de Avila.
In 1910, already under the name of Pijuán, Hno y Cía, S. en C, the business was expanded into a new location on Oscar Primelles Street, and in addition to the well-known soft drink factory, a Match Factory was added.
One of its famous productions in the 1950s was the refreshing and delicious Piñita de Pijuán. |
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