| Extra info | In 1708, Sébastien Artois became head brewer at the Den Hoorn brewery in Leuven, a brewery established in 1366. Artois purchased the brewery in 1717 and renamed it Brouwerij Artois.
In 1926, Brouwerij Artois launched Stella as a Christmas beer, named after the Christmas star.First sold in the winter season, it eventually became available year-round, with exports into the broad European market commencing in 1930. Production was halted for a period when operations were suspended during World War II. By 1960, about 100 million gallons of Stella Artois were being produced annually. Whitbread began to brew it under contract in the United Kingdom in 1976.
In 1988, Brouwerij Artois was a founding member in the merger creating Interbrew. That year, Taylorbrands founder David Taylor created a new package design, bottle design, and shape. The original 1926 bottle label inspired the design, which replaced a 1960s design. The design incorporates the horn symbol and the 1366 date of the original Den Hoorn brewery. The label also shows medals for excellence awarded to Brouwerij Artois at a number of trade exhibitions in Belgium in the 19th and 20th centuries. The name Stella Artois is held within a cartouche which was influenced by the style of Belgian architecture in Leuven.
In 1993, Interbrew moved production of Stella Artois into a new, fully automated brewery in Leuven. In 2004, Interbrew was part of the merger creating InBev, and by 2006, total annual production volume of Stella Artois exceeded one billion litres.
In 2008, InBev was part of the merger creating the Anheuser-Busch InBev (AB InBev) brewery company. That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. In 2011, a cider, Stella Artois Cidre, was launched.
In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 till 2020. According to Freddy Delvaux, former head of the in-house laboratory, the Belgian version was 33 IBU when he joined the lab in 1973, compared to just 20 IBU in 2014. |
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